_edited.png)
'Happily Ever Afters' aren’t just for fairy tales.
But if you want yours, you’re going to need more than luck and a pretty book cover.
Strategic marketing and brand development isn’t just “nice to have.” It’s the key to elevating your novels, captivating the right readers, and building a legacy that belongs on the same shelf as the greats.
FEATURED ON
_edited.png)
_edited.jpg)
Here's the part no one tells you:
Success starts long before your book hits the shelves.
Picture this: You’re standing at a book signing, Sharpie in hand, as readers line up with dog-eared copies. Your inbox is filled with messages that start with, “I’ve never felt so seen.” Your Goodreads page glows with five-star reviews—and your next release already has a waitlist.
​
This isn’t a fantasy. This is what happens when strategy meets soul.
With my guidance, we’ll architect a literary brand that speaks directly to your people—the ones who feel something when they read you. You bring the voice. I’ll help you carry it farther.
The Literary Blueprint
01.
MINDSET
Knowing your ideal reader helps you create focused content that resonates, builds a loyal audience, and increases your overall performance and engagement online.
_edited.png){kind=small}
02.
BRANDING
Content creation is one facet of showcasing your voice and author uniqueness, and helps drive interest toward your books and boost your author brand.
03.
STRATEGY
A tailored marketing strategy ensures you're maximizing the impact and effectiveness of all your efforts and instills milestones to work toward achieving your goals.
OPTION ONE
SIGNATURE PROGRAM
THE VISIBILITY ADVANTAGE
Over three months, we’ll build more than a brand. We’ll unearth the beliefs that have kept you hidden and use psychology-rooted methods to shift them so your visibility isn’t just performative, it’s embodied.
​
We’ll shape your brand using your actual voice—not a watered-down version of it, not a persona you perform. It will feel like you. Clear. Compelling. Magnetic to the readers who are already looking for someone like you.
​
Then we design the strategy: one that fits your goals, your energy, your creative rhythm. No cookie-cutter nonsense. No hustle theater. Just aligned action that gets results without compromising your integrity.
​
You’ll leave with a brand that resonates, a strategy that works, and a level of self-trust that doesn’t just support your next launch—it redefines your literary career.
I would totally recommend Danielle to anyone who needs marketing or branding help.
Danielle answered all my questions and helped me understand without making me feel weird about not knowing. Her answers were detailed and her advice is practical and easy to apply. She is really great to work with!
- ANNA SHIFFLER, A LONG JOURNEY HOME
HOW TO MAKE YOUR BOOK STAND OUT
FROM BARELY NOTICED TO BESTSELLER
This isn’t about going viral. It’s about getting seen by the right readers. ​Inside the masterclass, you’ll learn how to:
-
Identify your ideal reader and start building real engagement.
-
Focus your content with 3–5 pillars that align with your brand.
-
Build a strategy that serves your long game—not just a launch day.
If you’re tired of posting and hoping, and ready to move with intention—this is your first step.
MEET YOUR MENTOR
HELLO & WELCOME
Hey there! I'm Danielle. Founder of Rose Avenue Literary. Book marketing strategist. Brand architect. Story-obsessed soul with a Scorpio edge.
​
My work sits at the intersection of truth and craft. I don’t teach performative marketing—I teach authors how to build visibility with voice, depth, and discipline. I believe in strategy, but only when it serves your vision.
​
This isn’t about turning you into someone louder or trendier. It’s about helping you sound more like yourself—on purpose, with presence.
_edited.jpg)
WHAT TO EXPECT WHEN WORKING WITH ME
1. THE DIAGNOSTIC
We dig deep into your goals, your current strategy (or lack thereof), and where your audience is hiding. We use metrics, not mysticism.
2. THE BLUEPRINT
From reader avatars to content pillars, from visual identity to S.W.O.T. analysis—we develop a custom strategy that fits your voice and your ambition.
3. THE EXECUTION
You implement. I support. We adjust. You build momentum. We make sure your author brand is seen, felt, and followed—and your books don’t sit in silence.
