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Family has always been an important facet of my life. My own family comes from deep Appalachian roots and, before that, was present throughout much of western Europe, including Ireland and Scotland. Stubborn determination is in our DNA, though I’m fairly certain mine occasionally shows up as refusing to ask for help until I’m already holding three broken things and a cup of cold coffee. Because of this, I was raised by some very strong, resilient, “won’t take no for an answer

How often do we miss something meaningful because we are too focused on the road we already planned to take? How often do we keep driving straight because the detour looks too small, too unfamiliar, or too easy to dismiss? I think authors do this with marketing all the time. Especially with Pinterest. We keep staring at Instagram and TikTok, waiting to see if the algorithm will like us today. We keep trying to decode the latest updates, trends, formats, and “you need to post

If you have been feeling exhausted by social media, skeptical of posting more, or tired of building your book marketing systems around platforms that keep changing the rules, Pinterest may be one of the calmest tools you have overlooked.

We live in a world where attention spans last little longer than a goldfish's memory, and it seems—unforgivingly so—there is likely to be little change in the future. A new study conducted by the University of Florida and University College London shows that the act of leisure reading (reading for pleasure) has decreased by more than 40% over the span of 20 years. The study looked at data collected from over 236,000 Americans from 2003 to 2023, with the exception of 2020 due

Let’s talk about one of the biggest mistakes I see authors make when launching their book: waiting until the book is finished to start talking about it. By the time you finish writing, your audience is already in “crickets” mode. It’s a missed opportunity, plain and simple. If you want readers excited, engaged, and ready to hit that "Pre-order Now" button as soon as it’s available, you need to start building the buzz early—like, while you're still drafting early.

If you’ve been wondering whether Pinterest is a place where you can just “post and forget” – think again. While it’s true that you can...

What’s the real difference between you and a bestselling author, you may wonder? They. Keep. Showing. Up.

Let’s tell the truth plainly: writing a book is no small feat. It’s an act of discipline, vulnerability, and immense creativity. Finishing a manuscript? That’s a triumph in itself. But publishing without a brand—that’s like launching a ship with no sail. Your words may be beautiful, but without direction, they drift quietly into the vast ocean of content, unseen and unheard. Here’s the hard truth that trips up far too many talented indie authors: most don’t have a visibility

Many authors dive into marketing with enthusiasm brimming over—hearts full of hope, notebooks full of plans, and calendars crammed with content ideas. The energy is electric. The ambition is real. And for a little while, it all feels possible. But then… silence. Slower engagement. A launch that doesn’t go as planned. Life gets busy. The pressure mounts. And what began as a spirited effort turns into an exhausting cycle of second-guessing, scattered posting, and looming guilt.