_edited.png)
THE STORY BEHIND ROSE AVENEUE
Rose Avenue was never just a brand. It was built as a haven for authors who care deeply, write boldly, and refuse to shrink just to be seen.
What started as a quiet rebellion against industry norms has become something much bigger: a home for writers who want their marketing to feel as true and intentional as their work. A place where creativity isn’t sacrificed for clicks, and where authors reclaim the voice behind their voice.
As an indie author myself, I know what it’s like to try to market a book without losing your soul in the process.
I’ve written and self-published novels, navigated the chaos of algorithms, and confronted the pressure to make my work more “marketable” by making it less me. I refused.
After over a decade in the literary industry—writing, publishing, marketing—I’ve seen behind the curtain. I’ve learned how some agencies position their authors, what strategies they rely on, and what gets results. I’ve also seen the ways the industry gatekeeps power, silences individuality, and drains writers dry with expectations that don’t leave room for actual creation.
I created Rose Avenue for the authors who were never meant to fit inside a mold. For those who want to sell books without selling out.
I’m a Scorpio. An INFJ. A literary strategist with a soft spot for antiques and a spine full of fire. I blend intuition with intellect, structure with soul. I thrift with my husband, write romance by candlelight, and help authors build brands that readers feel before they even open a book.
_edited_edited.jpg)
I built my own brand using the same principles I now teach—no fluff, no templates, just clarity, conviction, and content that connects. It’s what led to sold-out book signings, a steadily growing newsletter list, and viral moments that didn’t compromise integrity.
And it’s what I now help other authors do—on their terms.
We start by unraveling the limiting beliefs that keep you small. Then we build a brand that sounds like you—unapologetic, clear, and unforgettable. The strategy that follows is designed to fit your actual life, not just the grind. Here, we don’t do templates. We don’t do trends. We do presence. We do depth. We do legacy.
You bring the vision. I’ll help you carry it farther—with structure, soul, and a plan that actually works.
Welcome to Rose Avenue.
FEATURED ON
_edited.png)
OPTION ONE
SIGNATURE PROGRAM
THE VISIBILITY ADVANTAGE
Over three months, we’ll build more than a brand. We’ll unearth the beliefs that have kept you hidden and use psychology-rooted methods to shift them so your visibility isn’t just performative, it’s embodied.
We’ll shape your brand using your actual voice—not a watered-down version of it, not a persona you perform. It will feel like you. Clear. Compelling. Magnetic to the readers who are already looking for someone like you.
Then we design the strategy: one that fits your goals, your energy, your creative rhythm. No cookie-cutter nonsense. No hustle theater. Just aligned action that gets results without compromising your integrity.
You’ll leave with a brand that resonates, a strategy that works, and a level of self-trust that doesn’t just support your next launch—it redefines your literary career.
Please take a chance on Danielle!
She really cares about improving your work which is so hard to find.
- O. M. FAYE, ORPHAN ISLAND
THE HAVEN OF WRITING WISDOM
THE BLOG
Craft. Brand. Voice. Visibility.
Whether you’re stuck on your latest draft or trying to decode your own data, this is where I drop the literary wisdom, strategic clarity, and creative nudges you didn’t know you needed.
Bring your favorite pen. You’re going to want to take notes.